Social media platforms have been introducing a sundry of changes to improve the user’s experience. Be it Facebook, Instagram, Twitter, LinkedIn or any other popular social media platform, everyone has come up with some interesting updates worth mentioning. The recent changes in social media platforms shall certainly redefine the experience of digital marketers. Moreover, one must be acquainted with some of these social media changes to make the best possible use of these platforms. Have a look at some of the most innovative and impressive social media changes of 2018.
Latest Social Media Changes in 2018
Instant Experience from Facebook
The all-new “ Instant Experience” is one of the most notable social media changes of this year. The successor of the Facebook Canvas Ad has got a plenty of new features for everyone. The template packed feature shall impress you with its impressive makeover. It is perhaps the best place for the businesses for digital marketing. You can share your products in a grid format with Instant Storefront feature. Moreover, several other templates allow users to use videos related to their brand. It has Instant Form template that lets people exchange their contact information as well! Also, you may integrate the third party pixels to analyze the performance of their campaigns.
Instagram’s Super hit IGTV
IGTV is a feature of Instagram that allows the users to post standalone vertical videos on the app. This is by far the most famous change in social media this year. This feature has already garnered a lot of interest among the youngsters for several reasons. A recent study has claimed that by the next decade, mobile videos shall dominate the share of mobile data traffic. Hence, you can bank upon IGTV in the long run as well. These short videos have a huge potential to generate traffic for your business. As you must have noticed, youngsters these days, prefer watching amateur artists over the established ones. Instagram Tv is basically a platform that gives you an opportunity to get connected with a vast audience instantly. IGTV shall certainly trigger numerous other social media changes.
Makeover of Pinterest
Gone are the days when Pinterest used to be an idle platform with least scope of interaction. The latest changes in this social media platform seem to give it a complete makeover. The new feature allows users to get in touch with people with similar queries and interests. You may now follow people and get notified about the images that are pinned by them. These changes in social media platform can immensely benefit the digital marketers. It can be used on the lines of the Instagram story to create brand awareness. Moreover, the users are assigned cover images similar to their pins! Use these latest social media changes to have an all-new experience with the platform.
The Age of Stories
The Instagram and Snapchat stories have emerged as one of the most influential marketing tools these days. Some of the changes in social media platforms are worth mentioning. The vast outreach of these platforms can immensely benefit your marketing strategies. Moreover, Instagram is the most feasible platform for engagement with potential customers. The latest Instagram Shopping feature lets the users club up several images in a single image. You can substantially expand your outreach with this feature. Moreover, you may make use of several customization features to describe your products to the viewers. You shall be amazed to know that Instagram stories receive 200 million views a day! Cash upon these changes in social media to have a wider outreach with your clients.
The Trends on Twitter
Now lets talk have a look at some of the latest changes in Twitter’s rules and features. The platform has continued to evolve as a valuable asset for the marketers due to several modifications. Twitter now allows the advertisers to promote their products and business through timeline tweets. Moreover, you shall have to pay only for the followers of your account. In short, you showcase your product only to those who are genuinely interested in buying what you are trying to sell. Moreover, the latest introduction of image highlighting feature can be of immense help in showcasing the maximum features of your product. The changes in the social media platform restrict the users from posting similar content from different accounts. Make the best use of the platform to expand your brand’s outreach.
LinkedIn announces showcase Pages
LinkedIn, by far remains the best social media platform to grow business contacts and create brand awareness. The social media platform has rolled out several to make it easier for marketers to advertise their products. LinkedIn now displays the profile picture on the extreme left to secure an unobstructed view of the headshot. Moreover, the users have an option of uploading your native videos in the timeline as well. This feature can be a great asset in product demonstrations. Also, the change in social media platform uses beacon technology to show the LinkedIn members in your vicinity. This allows the users to build more contacts for improving the prospects of your business.
The Overhaul of Google Plus
Google Plus has made it very convenient for local businesses to operate. The social media platform has removed several local elements from the profile. The categories such as maps, reviews and hours of operation are no longer required to be put up in the profile. The latest changes in the social media platform include the option to share contents across other popular platforms such as Facebook and Twitter. Above all, the latest update of the app has been modified to give the mobile users a better experience altogether.
These are some of the most notable social media changes of 2018. An overview of these social media changes will certainly give you an edge over your competitors. As you must have noticed, all of these changes are aimed at increasing the outreach of your brand.
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