Video ads can be effective to promote any business. Video ads can help the companies to build the customer base for any brand. In the present era, video ads have become the most popular medium to attract the audience. Video ads help the customer to make better choices and also help businesses to promote their content online and reach people beyond boundaries. People all over the world spend hours on platforms like YouTube where they watch videos related to different topics that are of different durations. Videos are the medium through which a more impactful message can be delivered to the audience just like we see on television. The disadvantage of promoting through television ads is that you do not have the information about the number of people who watched the ads posted by different brands. On the other hand, if we look at a number of the audience watching the ads online we can have the idea of the same while streaming the video on the platforms like YouTube where the ads will display all the information when someone streams the video again. So whenever the video is shown the creator of the ads catches the attention of the would-be audience. Gurgaon based digital marketing firm Tangerine is playing a crucial role in providing multiple contents to the e-commerce companies, channels, and other industry players. It proves that Tangerine is emerging as a topmost service provider firm in the region as it is providing its clients with the best services. Their video ads are more effective in promoting a brand. Promotion through video increases the brand value of the product as video content has the ability to reach more audience than the traditional mode of promotion.